American Express returned to host The Amex Experience at WNBA All-Star, an immersive experience that celebrated WNBA fandom and women’s sports. American Express worked with Momentum Worldwide to produce the activation.Photo: Mark Peterman/AP Images for American Express
PHOENIX—While some of the top players in the WNBA continue to battle it out in Paris at the Olympic Games, just a few weeks ago they were in Phoenix for the league's annual All-Star Weekend, which took place July 18-20. This year, the AT&T WNBA All-Star Game served as a pre-Olympics classic between the USA Basketball Women’s National Team and the WNBA All-Stars, who were selected through fan, player, media, and coach voting. The All-Stars earned the W in a 117-109 victory.
But what really took the headlines this year was viewership. Saturday’s broadcast of the big game was watched by an average audience of 3.4 million viewers, making it the largest audience ever for a WNBA All-Star Game. According to EPSN, viewership this year was up 305% versus last year’s game (seen by 850,000 viewers on ABC). It's another powerful stat proving that this has been a milestone year in women's sports.
And what better way to celebrate than with fan-focused live experiences? Ahead of the game on Saturday, brands like AT&T, American Express, and Google brought immersive activations to WNBA Live at the Phoenix Convention Center. Keep scrolling to see inside these experiences and others from this year's WNBA All-Star Weekend...
