Claire HoffmanBrands & Event ProsIndustry Innovators 2024: Frederik SteensgaardThe co-founder and CEO of BeCause wants to revolutionize how the global hospitality, travel, and tourism industries manage their sustainability data.April 29, 2024Brands & Event ProsIndustry Innovators 2024: Elizabeth SheilsThe co-founder and CEO of Rock Paper Coin is on a mission to tackle a persistent problem in the industry: the lack of hassle-free software solutions for event payments.April 29, 2024Brands & Event ProsIndustry Innovators 2024: Andrew CitoresThe CEO and co-founder of Jampack helps curate unique experiences for fans—while also providing new revenue streams for event producers.April 29, 2024Brands & Event ProsIndustry Innovators 2024: Alexa BerubeThe co-founder of Reposite has built an AI-driven marketplace that connects suppliers—ranging from activities, hotels, and restaurants to transportation and venues—with professional event planners.April 29, 2024StrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.April 26, 2024Event Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalFrom purple color palettes to Insta-friendly logo integrations, here are some of our favorite design details from the buzzy music festival.April 25, 2024Food TrendsSpring Event Inspo: 14 Flower-Filled Food Presentations We're Still Dreaming AboutCheck out some of our favorite ways events have incorporated flowers, foliage, and greenery into their dishes and F&B displays.April 23, 2024Event Tech & ToolsWhich Social Media Platforms Are Making the Biggest Impact for Event Profs Right Now?What's working best on Instagram? Do you really need to be on TikTok? Is anyone using Twitter anymore? We asked event professionals to share what's working for them now.April 19, 2024Experiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsBrands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.April 18, 2024Experiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareThe brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.April 16, 2024Previous PagePage 2 of 176Next PageTop StoriesSports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsAt this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.Opinion & ExpertsHow Event Profs Can Make Mental Health Part of Their Everyday AwarenessExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsEvent Tech & ToolsEvent Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and MoreIndustry InsidersUnleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024