The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed PartiesPhoto: Jorge Meza
Want to wow your guests? Start before they’ve even stepped inside. "We all know that an event needs an attraction point that pulls people in and entices them to flow through the customer journey," says Abby Beaudin, senior account director for immersive design studio Pinch, whose recent popular LinkedIn post highlighted the power of entrance design.
Beaudin encourages producers to consider two key questions when crafting an entrance. First, "What do we want people to feel the second they walk up? (VIP? Curious? Invited? Hyped? Grounded?) Your entrance sets the emotional tone for everything that follows," she says. Secondly, "How does the entrance reflect the core story of our brand or activation? The visual cues, sounds, and even pacing should send a message before a word is ever spoken."
The most effective entrances, she adds, aim to make attendees want to stop and look, take a picture, and go inside. "Materiality, colorways, production approach, fabrication, lighting design, sound design, and more all play a role in a grand entrance moment," Beaudin notes. "It's not just about size and scale."
At BizBash, we’ve seen plenty of inspiring examples over the years. Check out some of our favorite event entry moments from brands like Adidas, Pinterest, Netflix, LG, Coca-Cola, Delta Air Lines, and more.



















