Imagine getting an event invite with very few details—and ending up at a luxury dinner in the back of a moving van underneath the Hollywood sign (or on the flip side, at a remote camp setting filled with masked killers). Or entering an unassuming space and having a secret door or photograph swing open to reveal an entirely new, immersive area. Or being surprised by a waiter who knows a little too many creepy facts about your life, or even by an unexpected trip to Disney World in the middle of a work conference.
These are some of our favorite ways event professionals have surprised and delighted their guests over the years. Adding an element of surprise to an event has long been an effective way to get guests engaged, encourage group bonding and social sharing, and leave a lasting impression on your attendees.
Scroll down to see some of our favorite unexpected event moments from brands like Meta, Häagen-Dazs, Salesforce, HBO, and more.