Production & Strategy

Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Experiential Marketing, Activations & Sponsorships
Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.
NYLON Desert Disco, Presented by Coach
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
Opinion & Experts
3 Event Profs in Canada Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, photo booths, and more.
'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'
Most Popular
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
Sports
2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans
Sports
See How Teams and Brands Scored with Fans at the 2025 NFL Draft
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Strategy
How Canva Used Creativity and Community to Reimagine the Typical Tech Conference
Opinion & Experts
Top Trending Stories on BizBash: April 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
At this year's Coachella, Coca-Cola celebrated its 'Real Magic' campaign with the Coca-Cola Pop Shop activation, designed and produced by Crown + Conquer. See more: Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Experiential Marketing, Activations & Sponsorships
48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More
Here’s a look at some steal-worthy ideas we spotted in April 2025.
The Marc Jacobs Daisy Garden
Opinion & Experts
3 Event Profs in the U.S. Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, florals, photo booths, and more.
'Postal Petals and its unique horticulture experiences are our go-to for enhancing engagement at events,' says Michael Cirino, chief experience officer at House of Attention, of his go-to wellness vendor.
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.
Casa Bacardí
Sponsored
"No Link in Bio": Welcome to the‬ ‭Era of Full-Sensory FOMO‬ ‭
Designing content you don’t swipe past—you eat it, feel it, post it.‭
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