Production & Strategy

Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Opinion & Experts
Top Trending Stories on BizBash: May 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
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