Production & Strategy: Page 3

Experiential Marketing, Activations & Sponsorships

Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise

The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?

On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.

Experiential Marketing, Activations & Sponsorships

Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival

Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.

NYLON Desert Disco, Presented by Coach

Experiential Marketing, Activations & Sponsorships

Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event

The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.

The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.

Opinion & Experts

3 Event Profs in Canada Share Their Favorite Vendors

Event professionals reveal their preferred partners across entertainment, catering, photo booths, and more.

'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'

Opinion & Experts

Top Trending Stories on BizBash: April 2025

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

Experiential Marketing, Activations & Sponsorships

48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More

Here’s a look at some steal-worthy ideas we spotted in April 2025.

The Marc Jacobs Daisy Garden

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

Opinion & Experts

3 Event Profs in the U.S. Share Their Favorite Vendors

Event professionals reveal their preferred partners across entertainment, catering, florals, photo booths, and more.

'Postal Petals and its unique horticulture experiences are our go-to for enhancing engagement at events,' says Michael Cirino, chief experience officer at House of Attention, of his go-to wellness vendor.

Experiential Marketing, Activations & Sponsorships

Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA

BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.

A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.

Experiential Marketing, Activations & Sponsorships

See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest

As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.

"No Link in Bio": Welcome to the‬ ‭Era of Full-Sensory FOMO‬ ‭

Designing content you don’t swipe past—you eat it, feel it, post it.‭

Brands & Event Pros

Meet the 2025 BizBash 40 Under 40

BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.

Bb40u40 2025 Meet The Winners 880x496 Article Header

Experiential Marketing, Activations & Sponsorships

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.

Pinterest Activation

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