When brands build physical spaces that feel like real-life plotlines, audiences engage differently. Not just with the brand—but with each other.
These are the experiences standing out in today’s scrollable landscape: the goosebump-inducing, the “what did I just walk into?” moments you don’t just post about, but actually talk about.
When Good All Day Collective was called to launch season 2 of the new Paramount+ teen drama School Spirits, we leaned into the show’s plot twists and served a multi-course experiential journey that felt more like a memory than a marketing moment.
This wasn’t a passive viewing; it was full-sensory storytelling. And the guests? They weren’t just attendees—they were the main characters.
Up First: Our (Very Scientific) Formula:
- Unexpected combo? Check.
- Immersive environment? Yep.
- Narrative baked into every moment? Triple check.
- Chicken and waffles with a plot twist? Always.
Case Study: The Afterlife Is Served—A Multi-Course Journey Where Not Everything Is What It Seems
To launch season 2 of School Spirits on Paramount+, we turned the historic Los Angeles Athletic Club into a fully immersive, escape room meets dinner-detective experience. Think: secret identities, coded clues, and plotlines you could eat. Inspired by the show's signature “not everything is what it seems," every detail in the space was designed to deceive and delight. Guests wandered through flickering lights, vintage lockers, and subtle sound design that played tricks on the senses. Teachers weren’t teachers. Classmates had secrets. And the vending machine? Yeah, it read your aura.
Between glowing portals, symbolic set pieces, and storyline breadcrumbs hidden in plain sight, guests slowly unraveled a narrative that led to the ultimate twist: a hidden, candlelit dinner party where each course was an illusion in disguise. 
Photo: Good All Day Collective and Paramount+
Sensory Storytelling > Sponsored Posts
This was an event designed for feeling first: surprise, curiosity, connection, goosebumps. Those emotional moments are what make people share—organically. You don’t have to beg for tags when you’ve created a moment that makes people reach for their phones and their hearts.We call it "sensory storytelling"—where every touchpoint, from the welcome moment to dessert, is designed to pull guests deeper into the world you're building.
We build for the feels and the feed. Our secret? No gimmicks, just experiences that hit differently. They just feel too good not to share. 
Photos: Tiffany Rose Photography
TL;DR?
Ditch the feed. Feed your guests instead.Ready to stop chasing the algorithm and start chasing goosebumps? We know a guy. (Hi.) (It’s us.)
