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The ground floor of the event space featured square cut-out frames for photo ops. “Fujifilm came to us as their experiential activation partner because they wanted to take a leap out of the box into direct-to-consumer marketing. The only creative guideline was that the highlight of the experience was square,” Kayne said.
How Fujifilm Turned an Event Into One Massive Photo Booth
StrategyMay 24, 2017