Adam Koch Associates

Brooklyn, NY
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The 49th annual NYC Pride March took place June 24 and drew more than two million attendees. March organizer Heritage of Pride kicked off the event, with marchers carrying six rainbow balloon arches. This year, the march had a different route—it began on 16th Street and Seventh Avenue in Chelsea, moved down to Christopher Street (the usual end of the march), and then went up Fifth Avenue to end at 29th Street. The route change was made to speed up the march and prepare for the city hosting World Pride in 2019.
Pride 2018: 25 Highlights From Parties, Festivals, and Marches
Experiential, Activations & SponsorshipsJune 28, 2018