As the illustrious artist Prince once said, "Tonight I'm gonna party like it's 1999"—and brands like American Express, Freeform, OGX Beauty, New Balance, and Motorola have been taking it to heart. Without that uniquely 1999 panic of computers crashing on New Year's Eve, event hosts are leaning into the fun, nostalgic aspects of the time period. From flip phones to vintage cameras to NSYNC, here are some clever Y2K-inspired ideas we've spotted lately from seven top brands.
American Express
Photo: Courtesy of American Express
Photo: Courtesy of American Express
Freeform
Photo: Courtesy of Disney
Photo: Courtesy of Disney
Photo: Courtesy of Disney
Bliss
Photo: Courtesy of Bliss
Photo: Courtesy of Bliss
Photo: Courtesy of Bliss
New Balance and Foot Locker
Photo: E. Geno Frazier/Langley Avenue
OGX Beauty
Photo: Courtesy of OGX Beauty
Photo: Courtesy of OGX Beauty
Motorola
Photo: Michael Kovac/Getty Images for Motorola
Photo: Bryan Bedder/Getty Images for Motorola
Photo: Bryan Bedder/Getty Images for Motorola
Mike's Hard Lemonade
Photo: Courtesy of Crush Studio