Nostalgia is undoubtedly having a moment in the event world—and one way that's manifesting is in a slew of new motel-themed activations from brands like Hulu, BÉIS, and Jack Daniel's. These interactive spaces are tapping into the retro elements of old-school motels, but adding a modern, chic twist with tech-forward photo ops, clever branding opportunities, and other immersive moments. (A room full of motel pillows instead of a ball pit, anyone?)
Here's a look at some of the more clever motel-inspired activations we've seen in recent years—along with some of our favorite new motel-inspired venues for events.