This year Austin City Limits welcomed 75,000 festivalgoers for its first weekend.Photo: Roger Ho
To ensure the city’s biggest park remains intact, the festival’s parent company, C3 Presents, partners with the Austin Parks Foundation, and portions of all festival ticket sales go back into city parks. There’s also the Rock & Recycle program, where attendees are encouraged to fill up bags of recyclable cans and beverage containers for a special ACL T-shirt.
Elsewhere throughout the sprawling grounds, brands and sponsors like American Express, Hulu, and Coke offered everything they could to provide unique and needed experiences for attendees, from glam stations and giveaways to photo ops and collectible art NFTs to shaded areas and air-conditioned spaces as a reprieve from the high outdoor temps.
Keep scrolling to see how brands attracted attendees during this year’s ACL...






keychains, and the outside area featured a luggage cart setup with green suitcases and branded stickers.

















