Around 75,000 fans flocked to the city’s Zilker Park each day this year.Photo: Taylor Regulski
This year’s music festival, produced by C3 Presents, was back in full swing, despite a last-minute cancellation by Kali Uchis and a delayed and shortened set by headliner Kendrick Lamar. Many of the usual brands were back on the grounds to engage with festivalgoers, from Honda to Tito’s Vodka. Many brands shifted their activations to offer more focused activities, such as Hulu’s escape room-style game and American Express’ camera rental system.
Keep scrolling to see how brands engaged with ACLers this year...





































