Firehouse Productions | BizBash

20 Firehouse Lane

Red Hook, NY 12571

US

http://www.firehouseproductions.com

Phone:8457589898

More from Firehouse Productions

Fabricated trees did double duty, hiding structural columns in the venue and adding to the park decor. The leaves were evoked by fabric canopies suspended by airline cable.

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The keyholes gave way to a series of unlocked doors that continued throughout the cocktail space.

How New York's Largest Benefit Grew Even Bigger

Fifteen-foot letters spelled out “Together,” the evening’s theme. The letters were staggered throughout the center of the room, but “the idea from David Stark is that you walk into that room and regardless of where you are the ‘together’ phrase is intact,” said Lindsay Carroll, one of the event’s producers.

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A 140-foot replica of the Brooklyn Bridge dominated the reception space. The weight-bearing structure could hold as many as 200 guests, and they were encouraged to stroll along it.

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To mark the occasion, a full-size replica of Virgin Galactic's SpaceShipTwo rocket plane was unveiled alongside Land Rover's Discovery Vision Concept S.U.V. Both were parked on the top deck of the Intrepid; prior to its reveal, the Discovery Vision Concept S.U.V. sat behind a tented platform stage that was made as a bespoke item for the vehicle.

Land Rover Goes Futuristic With Latest Car Launch

Keith Urban, a veteran of N.F.L. events, performed for about 45 minutes for the local fans as well as during the live pregame show that aired nationally.

N.F.L. Kickoff Concert Treats Fans to Keith Urban

USA Closes Upfront Week With Splashy Fireworks Display

Following Daniel Craig's exit, the 700 invited guests were invited to have a closer look at the new Range Rover Sport, which was parked on a rotating stage elevated six inches off the ground. The entire venue was dressed in black carpeting, while vertical light tubes provided an element of urban design.

Land Rover Shuts Down New York Streets for Car Launch

Following the presentation, the front of the theater was turned into a product display area with bars where press could try out the phone and speak with product specialists.

Inside Samsung's Galaxy S4 Theatrical, Two-Part Launch

Open framework, hinting at brick facades and windows, separated each boutique and echoed the look of the ad campaign.

Target Builds Individual Boutiques Within a Pop-Up for Shops at Target Launch

Much like previous years, the organizers for the benefit constructed a gateway to mark the entrance to the cocktail space. The night's theme was illustrated through decorative elements such as an illuminated subway-style map and the type of green lampposts typically seen outside train entrances.

Robin Hood Foundation Raises $57 Million With Subway-Inspired Gala

Designed as a series of vignettes, the event offered a collage of products from the collection. The first section was a tunnel of clothing, reminiscent of displays found at bazaars, which saw apparel from Miami-based luxury boutique the Webster attached to an anchoring truss structure masked in black fabric.

"Shops at Target" Launch Suspends Products Overhead

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Target Debuts Jason Wu Collection With Full-Scale Parisian Street Scene

Robin Hood's Super Hero-Theme Gala Adds Live-Streamed Discussion, Full-Length Lady Gaga Concert