The Gathery

33 Nassau Ave.
2nd Floor
Brooklyn, NY 11222
Phone:6466044336
The Gathery is an editorially-born creative agency specializing in marketing strategy, experiential design, and content creation.
Memorable Moment
Being named one of the Top 35 Event Designers by BizBash, as well as being featured in The New York Times and Wall Street Journal. Our first Clio and 3 Biz Bash Awards in 2016 too!
Testimonial
“They're our dream weavers." –Sarah Bessette, Gruppo Campari
Partial Client List
Marriott International, CFDA, Lanvin, H&M, Remy Cointreau, Gruppo Campari, Refinery29, Girlboss, Garance Dore, Method, Sephora, and Creative Time
More from The Gathery
The fifth course at the same Blue Plate dinner was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Best of 2018: Caterers Describe the Coolest Dishes They Created This Year
Food TrendsDecember 20, 2018
Virtual reality that doesn't prepare event attendees to interact with each other afterward is a practice that needs to stay in 2018, said Nicky Balestrieri of the Gathery.
8 Event Practices to Leave Behind in 2018
Experiential, Activations & SponsorshipsDecember 19, 2018
The gas station theme was inspired by modern, on-the-go lifestyles that often lead to quick, unhealthy eating choices from gas station convenience stores and bodegas.
Why This Brand Served Smoothies From a Gas Pump
Event DesignNovember 21, 2018
“At the Gathery, we’re editors before we are marketers,” Balestrieri explains.
Event Innovators 2018: Nicky Balestrieri & Luigi Tadini
Event DesignNovember 13, 2018
Winner: I.B.M. Think Gallery Submitted by Drury Design The I.B.M. Think Gallery in Las Vegas in March showcased six of the company’s current projects using 18-foot-high digitally mapped video screens that surrounded visitors and allowed them to sit and think about what they were watching. The videos featured topics such as I.B.M.’s work to cut down on ocean pollution, how the human mind can help prevent disease, how the brand can cut down on gas leaks, and more. More than 15,000 people visited the gallery, which was produced by Drury Design.
See Who Won the 2018 BizBash Event Style Awards
Event DesignOctober 24, 2018
1801 Eventawards V1a
BizBash Announces Finalists for the 2018 Event Style Awards
Event DesignOctober 1, 2018
Top500 Webart 1
The Top 500 People in Events
BizBash ListsSeptember 27, 2018
Brooklyn-based experiential design agency the Gathery partnered with floral design company Ellen Robin Creative to create an installation for HBO’s Sharp Objects screening event, which took place at the Bowery Hotel in New York in June. Inspired by the mystery drama series, a Ford Crown Victoria covered in floral green wallpaper vinyl was placed outside of the venue, with a backdrop of green branded caution tape. “I wanted nice green as a base, so I chose Camellia branches for their color, lushness, and nice leaf shape, and smilax vine for that draping quality,” said Ellen Robin, founder of Ellen Robin Creative. “After that, I wanted to bring to life the peach, dusty rose, and cream color story, so I centered on roses of many colors, from quicksand to tiffany, and some really gorgeous beige and dust pink-toned carnations.”
Trend Spotted: Floral Installations In Cars
Event DesignJuly 11, 2018
The annual Makers Conference in Los Angeles draws advocates for women’s rights from the tech, entertainment, business, and nonprofit fields. This year’s speakers included Hillary Clinton and screenwriter Lena Waithe (right).
Creating Authentic Events for Women in the Era of #MeToo
Event DesignJuly 9, 2018
Perrier celebrated the launch of a fruit juice beverage on June 19 at the Bisha Hotel in Toronto. Synchronized swimmers wearing Perrier-branded swim caps posed with branded sun umbrellas in front of a wall of fruit and greenery. The event was produced by Community and A&C.
10 Best Ideas of the Week: Perrier's Synchronized Swimmers, a 'Sharp Objects' Photo Booth, CBSi's Old-School Arcade Games
TorontoJuly 6, 2018
HBO set up The Studio in a former women's clothing shop, following a two-month overhaul. The prime Provincetown location will be the hub for more than 90 events this summer.
See Where HBO Is Going for Summer Vacation
BostonJuly 2, 2018
The festival's massive, Instagram-worthy installation displayed the name of the company looming over slides in different colors, which attendees could ride into a giant ball pit.
17 Steal-Worthy Event Ideas From PopSugar's Women's Lifestyle Festival
Programming & EntertainmentJune 25, 2018
Speakers on the main stage included Gwenyth Paltrow (left) and Girlboss founder Sophia Amoruso (right).
How Girlboss Created a "Conference Unlike Any Other Conference"
Event DesignMay 10, 2018
To celebrate the Oscars on Sunday, Swarovski hosted “Red Carpet Moments: Sparkle Like the Stars in Times Square” at its flagship store. The event featured a silver carpet entrance and a video booth that invited guests to take 15-second video clips against a crystal backdrop. The videos were live streamed on a digital billboard above the store. The jewelry brand partnered with the Gathery on the event concepts and execution.
10 Best Ideas of the Week: Swarovski's Live-Streamed Oscars Video Booth, an Edible Garden, Rolex's Virtual Windows
Miami / South FloridaMarch 9, 2018