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To introduce fans to LG’s new TwinWash system, organizers built a mini basketball court with LED LG logos embedded in the floor. As the logos illuminated, fans had to run to those spots and then throw T-shirts into the LG front-load or SideKick mini washer to earn points.
See How LG Used Appliances to Engage Final Four Fans
Phoenix / ScottsdaleApril 25, 2017