Bill Naughton (President)

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Top Stories
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
Universal Helios Grand Hotel, a Loews Hotel
Orlando / Central Florida
5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
The activation was disguised as an ordinary porta-potty.
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Marriott Phoenix Resort Tempe at The Buttes
Phoenix / Scottsdale
11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and Events