Roberta Herman

Top Stories
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
Hotel del Coronado
Los Angeles / Southern California
6 New Venues in San Diego for Summer 2025 Meetings and Events
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Industry Insiders
Utah’s Ultimate Athletic Destination Is About to Level Up
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
Universal Helios Grand Hotel, a Loews Hotel
Orlando / Central Florida
5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events