First (formerly First Protocol)

“Take a moment to craft individual handwritten notes for each team member, expressing sincere appreciation for their unique contributions and accomplishments,” suggests Alicia Jenelle, director of experiential event production at The Jenelle Group Inc. “In a digital era, sending a handwritten message along with a gift card via mail to their home can have a significant impact.'

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'We leaned into the idea of being 'at the end of the world' in several areas of the event with large-scale projections of Icelandic environments and custom-built windows revealing the locale,' said Hardaway.

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This year's theme was 'dare to grow,' meant to honor 'the risk-takers, mavericks, and pioneers that have gotten the industry to where it is and where it's going,' said Jess Tyler, MJBiz's chief revenue and experience officer.

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An interactive custom snow globe includes the backdrop of the Empire State Building. Yvonne Najor, vice president of Tao Group Hospitality, conceptualized the pop-up, in collaboration with Design House Decor.

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