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Michael Lane McKimmey

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Aperol Terrazza

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

According to the WWE, WrestleMania XL is “the most successful and highest-grossing event in company history,” with 145,298 in attendance at Lincoln Financial Field over two nights.

WrestleMania XL: Step Inside This Year’s New Fan Experience

Kenya Hardaway and her team recently celebrated FX's buzzy new series A Murder at the End of the World with a dinner party that used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. See more: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party

FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations

Inside the e.l.f. Apres Ski(n) Pop-Up

Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare