Event technology grants users with better ways to optimize their time, energy, and budgets when it comes to planning, producing, and attending events. A community always open to veering from the traditional, Boomset Event Guest List App and Mobile CRM has seen event professionals and attendees breaking away from the classic business card.
Tools and apps with lead retrieval are replacing the standard method of networking. Digital lead retrieval is not only an attractive add-on for event management teams and vendors, it also helps businesses effortlessly maximize their sales and marketing efforts.
Here are three ways lead retrieval technology is strengthening company/client ties and advance business efforts beyond the event floor:
1. Digital lead retrieval presents a polished and professional appearance to potential customers.
Long lists of names and fishbowls of business cards clutter up a booth and make a marketing team look unprofessional and technophobic. Digital lead retrieval signals to potential customers that an organized and tech-savvy team is prepared for the follow-up.
Digital lead retrieval is also easy. A few quick taps on your smartphone replaces fumbling for business cards or a pen. Plus, you'll deliver your pitch without missing a beat, remaining confident that you’ve got all the contact information necessary to continue the conversation.
2. Leads are available almost instantly to marketing and sales staff.
In the past, it could take days, or even weeks, to organize business cards and lists of potential customers after a large event. Moreover, many of these leads can become lost in the shuffle of breaking down booths and traveling between events. An efficient lead retrieval system allows names, email addresses, and phone numbers of potential clients to be simply scanned and captured immediately so they’re accessible post-event.
This process facilitates a follow-up that happens in a matter of hours, not days, retaining a brand or service fresh in the customers’ minds. Visitors to the Bargreen Ellingson Hawaii Foodservice Show were impressed with the team’s ability to follow up on inquiries the day after the event using the Boomset Lead Retrieval App. The quick responsiveness further solidified established relationships and helped convert several leads into actual customers in a matter of hours.
3. Both sales and marketing know exactly what kind of lead they're getting.
There’s no way to tell with just a business card or a glance at a list of names if a lead is looking for basic information, comparison shopping, or is ready to buy today. Lead capturing categorizes how hot or cold a potential client is for your business efforts. It also provides details for sales in terms of exactly how and when to follow up with each potential customer.
This post-event data gives a more targeted approach towards the specific needs and interests of each lead. Targeted leads maximize time for both the customer and business, digitalizing the power in the palm of your hand.
Give attendees, exhibitors, and event management teams the tools they need for productive post-event follow-up. Learn more at info.boomset.com/white-paper-lead-retrieval-tool