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Unleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024

In modern event management, staying ahead means embracing cutting-edge technology.

Power Of Event Tech 2024

In modern event management, staying ahead means embracing cutting-edge technology. Connect Spring Marketplace hosted a panel discussion, “The Power of Event Tech to Enhance Customer Experience, ” with VenuIQ Co-Founder Oliver Rowe and Heather Dow, Events & Management Plus Inc. (EM+) Director. What transpired was a dialogue and a lively chat about the transformative journey with event tech, peppered with real-world experiences and best practices. 

A Journey with Technology: From Scoping to Success

Heather Dow, now a valued client of VenuIQ, shared her organization’s journey leveraging event apps for 5+ events, with even more on the horizon this year. The discussion kicked off by exploring the initial scoping phase, highlighting the importance of understanding client needs and objectives. From there, the panel delved into the intricacies of client debriefs, adapting scopes to evolving requirements, and the collaborative process of integrating new functionalities.

Embracing the Human Element in Event TechConnect Spring Marketplace 2024

The panelists shared their past experiences and highlighted some of the industry’s current issues with technology. However, the conversation quickly shifted towards the power of people and the exceptional service that sets industry leaders apart.

Heather Dow shared her firsthand experience with VenuIQ, emphasizing the personalized service she received. “I signed a contract and I wasn’t a number—I was Heather, and you all knew me," she said.

Furthermore, the panel delved into the ongoing evolution of technology and event requirements. Heather touched on the seamless collaboration between VenuIQ and EM+, despite the time difference, stating, “A lot of stuff was already done when we first woke up.” This efficient and collaborative approach ensured that the teams were aligned and focused on delivering exceptional results no matter the distance.

Even in live onsite scenarios, the power of human connection was evident. Heather shared an anecdote where a suggestion from an attendee was swiftly communicated to VenuIQ, and within 20 minutes, the team had implemented the change, much to her surprise and the delight of her clients. This nimble response demonstrated the agility and dedication of the team to exceed expectations and deliver outstanding service.

Elevating Experiences, Driving Success

At its core, the discussion underscored event tech’s vital role in elevating attendee experiences and driving overall event success. It’s not merely about adopting the latest gadgets; it’s about leveraging technology thoughtfully to create meaningful connections and deliver unparalleled value to attendees and stakeholders alike.

The session served as a reminder that in today’s digital age, event professionals must embrace innovation and harness the power of technology to stay competitive and deliver exceptional experiences.

As we reflect on the insights shared during the Connect Spring Marketplace, one thing is clear: the future of events is tech-driven, and those who embrace this evolution will undoubtedly thrive in the ever-evolving landscape of event management.

Don’t hesitate to contact us for more insights and to explore how event tech can revolutionize your next event. Let’s collaborate to create unforgettable experiences.