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316 North Alfred St.

Los Angeles, CA 90048

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The 49th annual NYC Pride March took place June 24 and drew more than two million attendees. March organizer Heritage of Pride kicked off the event, with marchers carrying six rainbow balloon arches. This year, the march had a different route—it began on 16th Street and Seventh Avenue in Chelsea, moved down to Christopher Street (the usual end of the march), and then went up Fifth Avenue to end at 29th Street. The route change was made to speed up the march and prepare for the city hosting World Pride in 2019.

Pride 2018: 25 Highlights From Parties, Festivals, and Marches

A wall of Disney’s Tsum Tsum characters is the backdrop for a photo opportunity. The pop-up contains a number of digital elements such as R.F.I.D. badges that can be scanned at various stations to a digital shopping list. Before leaving, guests can purchase the items.

Holiday Inspiration: 15 Ideas From Pop-Ups and Activations

An dramatic art installation was made from multicolor neon ribbons at PopSugar and ShopStyle's Cabana Club hotel takeover. The piece was a collaboration with the Las Vegas festival Life Is Beautiful.

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

This year, Brent Bolthouse's six-year-old Neon Carnival will get new sponsors, including presenting sponsorship from Paper magazine.

Coachella 2015 Preview: Will This Year Mark a New Party Trend?

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Ecuadorian Roses, Dublin Bar Decor, and a Live Pianist Deck Out Spirit Awards Sponsor Lounges

Branding Doubles as Eye-Catching Decor at Lia Sophia Bauble Preview

Nintendo Builds Mock Pet Shop for Game Demos at 3DS Launch

QVC's party at the Four Seasons

Oscar Party Photos: QVC's Luxe Live Broadcast Site, OK and Global Green's Concerts

The beachy look at the Malibu Rum and Reef Check party

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