The Yard

March 6, 2019
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Ilea Hero Box
Exclusive First Look: 2019 Global Event Industry Report
SponsoredNovember 7, 2019
Scotiabank partnered with Narrative to create Path to Impact during Small Business Week. The design of the installation was inspired by urban playgrounds.
How Scotiabank Creatively Highlighted What It Takes to Own a Small Business
Experiential, Activations & SponsorshipsNovember 6, 2019
TIFF’s Boombox Halloween bash invited guests to dress up as their favorite heroes and villains for a series of high-energy battles, including dance-offs, comedy roasts, stage performances, and costume contests. The evening featured a special performance by Cirque du Soleil.
This Week In Toronto: the Great Jewellery Heist, the Grand Cru Wine Festival, the Christmas Market Sets Up
TorontoNovember 6, 2019
Innovative Meetings
The 15 Most Innovative Meetings 2019
Meetings & ConferencesNovember 5, 2019
David Avrin 1600 X900
Podcast: Are You Giving Your Customers the Best Possible Event Experience? (Episode 171)
GatherGeeksNovember 5, 2019
Scarborough & Tweed introduces new eco-friendly gifts and giveaways!
Go Green With Scarborough & Tweed!
SponsoredNovember 5, 2019
HBO's buzzy new series Watchmen, based on the popular comic of the same name, held its premiere party on October 14 at the Sunset Room in Hollywood. HBO's Anna Wiley worked with Billy Butchkavitz on the design, which featured winks and nods to the show such as a 12-foot 'flying Owlship' photo booth and portraits of President Robert Redford. Images by Lighting handled lighting, while Agile Eye Solutions handled large-scale decor elements.
32 Cool Ideas From Events for 'Watchmen,' 'Jojo Rabbit,' and More Top TV Shows and Movies
Programming & EntertainmentNovember 4, 2019
The Gluten-Free Snack Box from Mouth ($74.50) includes snacks designed specifically for sensitive eaters, including Billy Goat Chip Company potato chips and Poppy Handcrafted Popcorn.
6 Corporate Holiday Gifts for Foodies
Gifts & SwagNovember 4, 2019
In August, Four Seasons Hotel Philadelphia at Comcast Center debuted on the top 12 floors of the Comcast Innovation and Technology Center, the city’s tallest building. The high-end hotel brings a new level of luxury to Center City, with amenities like a full-service spa, a 24-hour fitness center with a floor-to-ceiling media wall, and an indoor infinity-edge pool with sweeping views of the city and beyond. Each of the 219 guest rooms, including 39 suites, features bespoke furniture and next-generation Comcast internet and entertainment technology. Two master chefs helm on-site dining outposts: Greg Vernick’s Vernick Fish occupies part of the building’s ground level, and the 40-seat Vernick Coffee Bar offers light bites and grab-and-go options; Jean-George Vongerichten’s stunning Jean Georges restaurant dazzles guests with five-star cuisine on the 59th floor, while the adjoining JG SkyHigh serves more casual dishes in a sleek, chic atmosphere. The hotel offers more than 15,602 square feet of meeting space that can accommodate as many as 1,000 total guests, including the 4,554-square-foot Grand Terrace Ballroom, the 2,364-square-foot Arch Ballroom, and the 600-square-foot Executive Boardroom. All event spaces feature natural light and can be adorned with florals and decor by celebrity florist and in-house artistic director Jeff Leatham.
10 New Philadelphia Venues for 2019 Fall Meetings and Events
VenuesNovember 4, 2019
Candy artist Robyn Blair Davidson, who’s known as @byrobynblair on Instagram, created a life-size version of her Dubble Bubble gum installation for a photo op at Showfields in New York. The display also includes other works by Davidson that celebrate famous candy brands. The works are on display through November 13.
10 Best Ideas of the Week: Estrella Jalisco's Día de los Muertos Experience, a Dubble Bubble Installation, NASA's Crowd-Sourced Activation
Experiential, Activations & SponsorshipsNovember 1, 2019
Opening in December is the first U.S. edition of Dumpling & Associates, a 90-day pop-up experience by artist collective ZJZM. The 5,500-square-foot, 14-room art exhibition will feature 'dumpling-theme installations that merge tradition, culture, design, optimism, and inclusivity,' according to press materials. It opens on December 3 at Row DTLA; early bird tickets are now on sale for $25.
This Week in Los Angeles: Maybelline's Subway-Inspired Beauty Event, a Dumpling-Theme Art Exhibit, Airbnb Shelters Wildfire Victims
Los Angeles / Southern CaliforniaNovember 1, 2019
Tribute Portfolio, Marriott International’s collection of independent hotels, debuted the “Pantone Pantry by Tribute Portfolio” at Art Basel in Miami in 2018. The travel-inspired installation highlighted “Living Coral,” the 2019 Pantone Color of the Year, and marked the first time the announcement included an experiential reveal. The Miami installation was created by interior designer Athena Calderone, pop-art illustrator Gabriel Alcala, and Supergroup LSD, which created projection artwork for the activation.
Q&A: How Pantone Is Helping Brands Elevate Their Events Through Color
Experiential, Activations & SponsorshipsOctober 31, 2019
The 15-foot sculpture, which depicts the Artemis logo, has thousands of user-generated photos. Participants posted their photos on Instagram and Twitter using a designated hashtag, and Luster technology color-matched the images and identified where they should be placed on the sculpture.
How NASA Created a Sculpture Made From Thousands of Selfies
Event Management & Tech ToolsOctober 31, 2019
New Balance partnered with Brooklyn's L'Industrie Pizzeria to open NB Pizza Co., offering complimentary slices to runners based on their mileage run. A whimsical twist on the art of pre-marathon calorie consumption, the Murray Hill venue was fully reimagined into an old-school pizzeria with checkered tables and even a speakeasy alcove, where recovery classes are hosted.
Have a Slice: New Balance Helps New York City Marathon Runners Carbo Load With Pop-Up Pizzeria
Experiential, Activations & SponsorshipsOctober 31, 2019