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The launch event for Motorola's new Razr flip phone took place on April 24.

Inside Motorola’s Bold, Multisensory Razr Launch Event

The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.

When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.

Why Audiences Tune Out & What Experiential Events Do Better

Projection mapping helped immerse guests into the theme.

‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala

avad3 designed and executed a custom AV solution for the world's largest retailer and its third-party sellers in Las Vegas.

Your Venue's AV Isn't On Your Team: Our Hot Take

While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”

This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala