Alternate Reality Events

March 6, 2019
96 Harbord St.
Toronto, ON M5S 1G6
Phone:6476287335
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Pantone collaborated with Artechouse and its creative team to produce an immersive reveal filled with projections, including imagery from Adobe Stock.
10 Best Ideas of the Week: A Hot Air Balloon Movie Theater, Colorful Pantone Projections, a Fitness Brand's Campus Party
Experiential, Activations & SponsorshipsDecember 6, 2019
On November 23, JJLA founder Jeffrey Consoletti married his longtime partner, Robert Czechowicz, at the Bougainvillea Estate in Indio. Consoletti planned, produced, and designed the three-day affair himself; the weekend kicked off on Friday with a 200-guest 'Roasts & Toasts' comedy show and dinner, and ended on Sunday with a 'Bikinis & Martinis' recovery-theme event. The main ceremony and decor-heavy reception on Saturday had 280 guests and a performance by pop star Betty Who. Additional vendors included florals from Bold Blossoms, catering from A Dash & a Handful, lighting by Ultimate Lighting, and special effects from Pyro Spectaculars.
This Week in Los Angeles: a Top Event Producer's Three-Day Wedding, a Natural Disaster Dinner Party, Lionsgate's 'Knives Out' Pop-Up
Los Angeles / Southern CaliforniaDecember 6, 2019
Chocolate ganache tart with shards of coffee meringue and salted caramel crème fraîche, garnished with strawberries, blueberries, and blackberries, by Abigail Kirsch in New York
Sweet Tidings: 7 Holiday Desserts for Events
CateringDecember 5, 2019
Throughout the day, guests could take hot air balloon rides in a version modeled after the one in the film. The balloon, created and operated by SkyCab Balloon Promotions, could accommodate four people at a time, and rides took place every six to seven minutes.
This Event Screened a Movie on the Side of a Hot Air Balloon
Experiential, Activations & SponsorshipsDecember 5, 2019
“Michael Cerbelli's: The Hot List™” on The Main Stage at GO WEST 2019
7 Experiences to Discover at GO WEST 2020
SponsoredDecember 5, 2019
Trojan Van visitors noshed on hot dogs and donned branded swag.
Why Activating on College Campuses is a Smart Move for Brands
Experiential, Activations & SponsorshipsDecember 4, 2019
Christmas Glow Toronto, an 80,000-square-foot indoor market, opened at the Toronto Congress Centre in Etobicoke last week. The space features the 'Glen the Glow-comotive' holiday train, which runs every 30 minutes.
This Week In Toronto: Christmas Glow Toronto Opens, a World AIDS Day Gala, a Life-Size Gingerbread Hotel Display
TorontoDecember 4, 2019
Another panel discussion featured up-and-coming creatives from a variety of fields. Blavity News editor in chief Lilly Workneh (far left) interviewed panelists (from left) Quinta Brunson, Iddris Sandu, Raven “Ravie B” Varona, and Blue the Great. 'From a talent and participant perspective, we certainly wanted to allow fans an opportunity to get access to some of the amazing HBO talent from programs like Insecure, A Black Lady Sketch Show, and Ballers,' explained Gagne. 'It was also important to include influential voices who aren’t affiliated with the HBO brand, but are still making a name for themselves, to share their unique perspectives and stories through Our Stories to Tell.'
How HBO Is Using Live Events to Showcase Multicultural Storytelling
Programming & EntertainmentDecember 3, 2019
Anna Davey 1600 X900
Podcast: Creating High-End Experiences for Ultra V.I.P.s (Episode 175)
GatherGeeksDecember 3, 2019
London-based Giant iTab provides touchscreen devices designed to look like large smartphones. Attendees can use them to access event content, such as exhibitor lists; floor plans; and seminar, sponsor, and speaker information. At the Mobile World Congress 2019 in Barcelona, attendees were able to download the conference’s mobile app by touching their iOS or Android mobile phones to the N.F.C.-enabled “Tap for the App” area located on each giant smartphone. The software’s interface allows users to look, tap, and swipe like those on personal smartphones and helps attendees forge relationships with brands (since content comes from the exhibitors and event organizers), and conveniently navigate an event.
Tech Support: 5 New Digital Tools for Events
Event Management & Tech ToolsDecember 2, 2019
The quad later served as the dance floor and viewing space for the live performances.
Physical Education: See Inside Barry’s Bootcamp's College-Theme Party
Experiential, Activations & SponsorshipsDecember 2, 2019
Gothic lettering displayed on tiered, painted barrels served as an arrivals wall.
See How 'Game of Thrones' Inspired This Gala
Event DesignNovember 27, 2019
Canada’s Walk of Fame awards ceremony took place on November 23 at the Metro Toronto Convention Centre; the show will be broadcast on CTV in December. Eight Canadians were inducted this year, including architect Frank Gehry, actor Will Arnett, Olympic athlete Cindy Klassen, and rock band Triumph.
This Week in Toronto: Aurora Winter Fest Opens, Canada’s Walk of Fame Awards, Toronto’s Zoo’s Magical Holiday Walkway
TorontoNovember 27, 2019
Grammy Award-winning musician Lauryn Hill is slated to perform at the Mothers Ball in New York on December 14.
This Event Has an All-Female Production Team. Here's What You Can Learn From It
Programming & EntertainmentNovember 26, 2019