Alternate Reality Events

March 6, 2019
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Cellist Yo-Yo Ma performed as well as spoke at the conference, pictured here on stage with the musician Chris Thile.
How The Atlantic Festival Created a Headline-Making Event
StrategyOctober 21, 2019
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What to Expect at BizBash Live: New York
Programming & EntertainmentOctober 21, 2019
A color-blocked candy bar from By Robyn Blair was inspired by the brand's new color palettes. See more: How This Cosmetics Launch Transported Guests Into the 'Beauty-Verse'
10 Best Ideas of the Week: a Secret Entrance Through a 'Port-A-Party' Restroom, Capital One's Interactive Culinary Map, a Color-Blocked Candy Bar
Experiential, Activations & SponsorshipsOctober 18, 2019
Independent research and treatment center City of Hope raised $4 million at its gala on October 10. Held at Barker Hangar, the event honored Epic Records C.E.O. Sylvia Rhone and featured a duet from Alicia Keys and Sara Bareilles, plus additional performances from Yolanda Adams and En Vogue. Larger-than-life letters spelling 'HOPE,' painted by artist Hueman, welcomed guests to the event.
This Week in Los Angeles: City of Hope's Star-Studded Gala, a CBD-Infused Baby Shower, a Fun Way to Showcase Honorees
Los Angeles / Southern CaliforniaOctober 18, 2019
At Pier 97 events during the festival, presenting sponsor Capital One had a blind taste test activation that put cardholders in the spotlight. The booth also had a candy wall where guests could grab colorful candies and guess the flavor at an iPad station. IMG Live produced Capital One’s festival activations.
New York City Wine & Food Festival 2019: 25 Event Highlights You Missed From the City's Biggest Culinary Festival
Experiential, Activations & SponsorshipsOctober 17, 2019
(From left): Amaia Stecker, Miguel Peguero, Amy Shey Jacobs
What's a Must-Have Tool That You Can't Work Without?
Opinion/ExpertsOctober 17, 2019
The Palm Springs, California-based Arrive Hotel brand opened its first Texas location in East Austin in July. The five-story industrial building features 83 guest rooms and suites, check-in via the bar with a complimentary cocktail, and Austin field guide kit. Because there is no check-in area, all concierge and room service requests are conducted via text messaging. Then there are two restaurants overseen by lauded Austin chefs Todd Duplechan and Jessica Maher: the Goan-Portuguese Vixen’s Wedding that seats 54 inside, 20 at the bar, and 18 on a patio; and Cajun-inspired Lefty’s Brick Bar, which is dedicated to gin. Also on property is the Cartel Coffee Lab café.
10 New Austin Venues for 2019 Fall Meetings and Events
VenuesOctober 17, 2019
Bizbash Top 1000v2
The BizBash Top 1000 People in the U.S. Event Industry
BizBash ListsOctober 16, 2019
The Vineyard Vines' whale is filled with 15.5 million pink cranberries.
Why Is This Cranberry Bog Shaped Like a Giant Whale?
Experiential, Activations & SponsorshipsOctober 16, 2019
Rethink Breast Cancer's annual Boobyball had an 'Into The Ocean' theme with photo ops inspired by underwater environments.
This Week In Toronto: an Ocean-Theme Boobyball, Toronto Cocktail Week, an Elton John Pop-Up
CanadaOctober 16, 2019
2019 Mac Racingstart1 33
Chicago's Top 100 Events 2019
Top 100 EventsOctober 15, 2019
Eye-catching graphics on the walls played on the company's name, with puns such as 'Be your best E.L.F.' and 'E.L.F. care.'
How This Cosmetics Launch Transported Guests Into the "Beauty-Verse"
Experiential, Activations & SponsorshipsOctober 15, 2019
Sarahx Courtney 1600 X900
Podcast: The #MeetingsToo Movement and How Event Pros Can Combat Sexual Harassment (Episode 168)
GatherGeeksOctober 15, 2019
American Express sponsored ACL for the third consecutive year.
How Brands Maintained an Authentic, Local Vibe at Austin City Limits
Experiential, Activations & SponsorshipsOctober 14, 2019