The Atomica Project

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The Atomica Project
The Atomica Project
March 30, 2009
Top Stories
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
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Utah’s Ultimate Athletic Destination Is About to Level Up
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
Universal Helios Grand Hotel, a Loews Hotel
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