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The Awarehouse

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Top Stories
State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.
Experiential Marketing, Activations & Sponsorships
How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival
The network’s first Bravo Fan Fest in Miami invited attendees to interact with on-theme brand environments and participate in tapings of Watch What Happens Live.
This holiday season, New York Hilton Midtown and Universal Pictures are bringing hotel guests into the world of Wicked with a specially designed suite inspired by the film. Scroll down to learn more.
Global
What's New in Event Venues: A 'Wicked'-Themed Suite, a Hotel Brand's Artisan Marketplace, and More
Embassy Brand Lifestyle Work A
Industry Insiders
2025 Preview: 5 Emerging Event and Travel Trends—and How Embassy Suites Can Help
'In my creative dialogues with Genesis, we hunted for clues to unlock immersive storytelling authentic to Korean history and culture. I tend to look for visual inspiration in history and design first. When we came across the concept of Dongji—the longest night of the year—this seemed to humanize an experience of celebrating the changing quality of light outside to inspire how we might feel immersed by the experience inside the space,' Tobman said.
Event Production & Fabrication
Starry Night: Get a Peek Inside This New Celestial Installation in NYC
The 2015 TED Conference in Vancouver brought a playful twist to its lounges, where attendees could watch speaker simulcasts. A standout was the new ball pit, filled with beanbag chairs and beach balls, offering a relaxed and whimsical setting to absorb big ideas while fostering creativity and connection.
Trends
15 Creativity-Sparking Breakout Moments at Conferences