Crave on 42nd | BizBash

650 West 42nd St.

New York, NY 10036

chefdavemartin@yahoo.com

http://www.craveon42nd.com

Phone:2125649588

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To achieve Carolina Herrera’s vision of a futuristic, sculptural forest for her 2014 show, AO Production manipulated the existing confines of the Lincoln Center tent venue in an abstract manner—raising the theater’s floor and extending it over the first two rows of seats. The existing 15-foot-wide runway was widened to 28 feet to achieve a sense of openness. The loss of 200 seats aside, the forest centerpiece, complete with 20 MDF trees painted dark green, were sized eight, 12, and 16 feet tall. Ninety seats sat in the middle of the runway, with the models crisscrossing throughout. The show marked the first time an all-white set, including a white proscenium and all the risers, was incorporated into Herrera’s show.

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