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Top Stories
Aperol Terrazza
Experiential Marketing, Activations & Sponsorships
Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.
According to the WWE, WrestleMania XL is “the most successful and highest-grossing event in company history,” with 145,298 in attendance at Lincoln Financial Field over two nights.
BizBash Sports
WrestleMania XL: Step Inside This Year’s New Fan Experience
Kenya Hardaway and her team recently celebrated FX's buzzy new series A Murder at the End of the World with a dinner party that used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. See more: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party
Opinion & Experts
FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations
Inside the e.l.f. Apres Ski(n) Pop-Up
Experiential Marketing, Activations & Sponsorships
Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare
Canadian tourism and hospitality leaders—including Destination Canada President and CEO Marsha Walden, pictured fourth from left—celebrate the launch of Destination Canada's International Convention Attraction Fund.
Trends
What's New in Meetings and Trade Shows: #GMID2024, Destination Canada's Convention Attraction Fund, SISO CEO Summit, and More