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Balloons and Beyond

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Top Stories
Journalists are often tapped as moderators. During Sundance 2024, for example, Audible’s Listening Lodge featured a celebrity-packed panel moderated by Variety’s senior entertainment writer, Angelique Jackson (left).
Strategy
How to Choose the Right Moderator for Your Next Event
Finding the right moderator can make or break a panel discussion. Here’s where to find them—and the essential skills that set the best ones apart.
Many guests didn't leave without snapping a photo in front of this greenery-filled step-and-repeat fabricated by Brand Activation Services.
Event Production & Fabrication
BizBash Hosts Live Event Experience Award Ceremony for the First Time in Five Years
State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.
Experiential Marketing, Activations & Sponsorships
How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival
This holiday season, New York Hilton Midtown and Universal Pictures are bringing hotel guests into the world of Wicked with a specially designed suite inspired by the film. Scroll down to learn more.
Global
What's New in Event Venues: A 'Wicked'-Themed Suite, a Hotel Brand's Artisan Marketplace, and More
Embassy Brand Lifestyle Work A
Industry Insiders
2025 Preview: 5 Emerging Event and Travel Trends—and How Embassy Suites Can Help