Alain Bennouna, Julian Clauss-Ehlers

Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.

See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions

Stagwell's buzzy experience returned for a third year, its biggest build yet.

Event Space at SUMMIT One Vanderbilt

12 New Venues in New York for Summer 2025 Meetings and Events

WorldPride D.C. took place May 17-June 8.

WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital

Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio

Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More

2025 Industry Innovators Article Image Brands

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level