Abernathy MacGregor Group

501 Madison Ave.
New York, NY 10022
US
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Abernathy MacGregor Group
Abernathy MacGregor Group
September 11, 2005
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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