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Did you catch our list of the year's most innovative brands? These 10 companies—which include tech-forward companies like Google and YouTube—are breaking through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers. (One of our favorites: Google Play's 3,600-square-foot playground at a LA music festival!) See more: Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Event Tech Check: Must-Know New Tools for Scripting, Registration, Marketing, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.

Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd

Hulu’s 'King of the Hill' Experience

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

Populus Seattle

6 New Venues in Seattle for 2025 Summer Meetings and Events

Planners can also incorporate an array of new program openers for their meetings at Disney.

Here's What's New for Corporate Groups at Walt Disney World