While online events might feel increasingly normal, the tendency for event marketers to deliver big on content still remains, and in all of those livestreaming and on-demand sessions, the goal of getting together to meet and interact has been lost.
Just ask any of your attendees what comes to mind when they hear "online event" and they'll be thinking of a static, webinar-type session where they're staring at a computer screen listening to a presenter.
But it doesn't have to be this way, especially when there are plenty of opportunities to incorporate experiences into your online event. Just look at what's been going on during the pandemic, with all of the online dinner parties, virtual clubbing, and yoga classes.
To help you get inspired, here are three examples of immersive online experiences that we'll be bringing to Get Together on Oct. 21.
Health and wellness
Online workout and dance videos have been a staple in people's daily routine, and the good news is that you can incorporate these activities into your event, providing attendees the perfect opportunity to get out of their chair, let their hair down, and learn something new.
Get Together will be teaming up with Chocó to Dance, a platform where young dancers from Chocó, a region in Colombia, show their talent and joy of dancing to the world in four genres: champeta, salsa, reggaeton, and choke.
Virtual networking
Facilitating virtual networking might not feel as natural as the real thing, but there's an answer to that: offer activity-based sessions. This breaks down the virtual barrier among attendees and gives them the chance to meet and interact away from the usual online networking environment.
This is also a great opportunity to integrate branded sessions into your online events. For example, at Get Together, whisky brand Chivas Regal will be doing a cocktail making course leading into a networking session.
Virtual entertainment
From music performances to quizzes, entertainment opportunities work very well within the context of an online event. Like with other content you have the option for prerecorded or live, but to really bring some excitement you'll want to try for the latter.
To really demonstrate what can be done with an online experience, renowned magician Daniel Fernandez will be taking to Get Together's virtual stage to perform a one-of-a-kind magic experience with card, number, and song tricks, and more.
Final thoughts
By creating online experiences you can expect to deliver value, give people a voice, and allow people to interact on their own terms. By attending Get Together, you'll be able to experience first-hand what online experiences look and feel like.
Moreover, you'll also get the necessary inspiration to come up with your own ideas for marketing campaigns and generate exciting experiences your online community will love. So wait no more and register for the 360° Digital & Marketing Summit.
To learn more, visit https://get-together.eventtia.com/en/get-together.
