The Austin City Limits Music Festival turned 15 this year, and celebrated with two jam-packed weekends of programming in the Texas capital. About 75,000 fans flocked to Zilker Park each day to see big-name headlining acts such as Radiohead, Kendrick Lamar, and LCD Soundsystem. Running September 30 to October 2 and October 7 to 9, the festival from C3 Presents also focused on the fan experience, with sponsors including Samsung, HomeAway, and MillerLite finding ways to keep crowds comfortable and engaged. Here’s a look at how the brands—and the festival itself—catered to the crowd.
Austin City Limits
Photo: Charles Reagan Hackleman
Aviator Nation’s Teepee Pop-Up Shop
Photo: Courtesy of Aviator Nation
Austin City Limits Bodegas
Photo: Nadia Chaudhury for BizBash
HomeAway’s Backstage Lounge
Photo: Nadia Chaudhury for BizBash
HomeAway’s Tiny Home
Photo: Nadia Chaudhury for BizBash
Lowe's Studio
Photo: Nadia Chaudhury for BizBash
Lowe's Studio
Photo: Nadia Chaudhury for BizBash
Miller Lite Game Hall
Photo: Nadia Chaudhury for BizBash
Miller Lite Game Hall
Photo: Nadia Chaudhury for BizBash
Samsung
Photo: Rick Kern/Getty Images for Samsung
Samsung
Photo: Rick Kern/Getty Images for Samsung
Samsung
Photo: Nadia Chaudhury for BizBash
State Farm
Photo: Nadia Chaudhury for BizBash
State Farm
Photo: Nadia Chaudhury for BizBash
Tito’s Handmade Vodka
Photo: Nadia Chaudhury for BizBash
Tito’s Handmade Vodka
Photo: Nadia Chaudhury for BizBash
Honda’s Hail-a-Honda
Photo: PRNewsFoto/Honda
Troublemaker’s Wine Mechanical Bull
Photo: Courtesy of Troublemaker Winery