The rum brand returned to Dreamville with Casa BacardĂ, produced by Live Nation. Here, local DJs spun tunes while specialty cocktails flowed. Festivalgoers also had access to an upper-level viewing area.Photo: Sam Wilkinson
RALEIGH, N.C.—Started in 2018, Dreamville Festival is held every spring in historic Dorothea Dix Park in Raleigh, N.C., and is the brainchild of Fayetteville-born rapper J. Cole and his Dreamville brand.
This year’s event took place April 6 and 7 and featured headliners including SZA, J. Cole, Lil Yachty, and Nicki Minaj, with two main stages and more than 100,000 attendees.
Earlier this month, organizers released the festival’s 2023 Economic Impact Report, which said that last year's event brought in $145.9 million to the city. In addition to the live performances, the festival hosts more than 75 food vendors, muralists, artisans, nonprofit organizations, and other small businesses from across North Carolina, making it one of the state's premier cultural events.
Also on site this year were big-name brands like Chase, Patrón, and Jaguar Land Rover with new and tried-and-true activations. Plus, since it was also the Men’s NCAA Final Four weekend as well, a tent was set up to allow attendees to catch the games in between sets.
Keep scrolling to see more from these brands and others at Dreamville Festival 2024...
