Fall 2022: The Innovation Issue
If there’s one thing event pros have had to do over the last two years, it’s innovate. A tidal wave of change upended the industry in 2020, and while it was incredibly challenging to navigate, it also created boundless opportunities for what the title of this new BizBash issue is: innovation. Although industry challenges are still present—whether it’s inflation, smaller budgets, or a shortage of labor—event pros are finding new ways to flex their strategic and creative muscles, and you’ll see how in these pages. Take a peek inside to learn how some event venues are using the metaverse to expand their reach, and get inspired by creative activations from brands like Häagen-Dazs, Fairmont Hotels & Resorts, Tinder, and more. The special feature in this issue? Industry Innovators 2022, where you’ll meet 53 standout industry professionals who are using truly innovative thinking to push the boundaries of live experiences. This year, we broke down the feature into four categories—catering, event tech, experiential, and design/production—to highlight some of the brightest in the biz.