Fall 2023: The Big Ideas Issue
Now that the restrictions of the COVID-19 pandemic are in the rearview mirror, it seems as if events everywhere are going big. It makes sense. Only a few years ago, event professionals were told (required by law, even) to scale back. To our delight, it’s as if the industry is using this newfound energy to celebrate a triumphant return, and everyone is ready to put it all on the line. Thinking big means thinking bolder, brighter, braver. Inside this fall 2023 issue, you’ll find event profs and brands who are doing just that. Take a peek inside to find splashy networking ideas that made an impact, an in-depth conversation with the chief innovation officer at Deeplocal (a creative agency using AI to enhance experiential activations for major brands), and strategies for handling dietary restrictions at large-scale events. You’ll also meet our new class of Industry Innovators who are thinking anything but small. Like last year, this feature is broken down into four categories—catering, event tech, experiential, and design/production—but this year, we’ve also added our list of the most innovative brands that are redefining event marketing.