Fall 2024: The Authenticity Issue

When putting together our annual Industry Innovators feature—which highlights some of the brightest minds changing the way we think about events—for the very magazine you’re about to read, one word kept popping up: authentic. The event profs spanning our six categories agreed that authenticity is what attendees are searching for in events today. “Everything has been done before a million times over,” says 2024 Innovator Ashley Henderson, founder and executive producer of League Twenty Two. “How can we elevate? How can we give experiential a new face? How do we market in extraordinary ways but also include the audiences that you are marketing to—in the concept development and production phases—in an authentic way?" Musings on authenticity in events from this group of powerful professionals inspired us to dedicate our entire fall issue to the concept.