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Section: Event Tech & Virtual > Strategy
Strategy
5 Ways CVBs and Destination Marketers Can Maximize the Metaverse
There's a path to drawing attendees to your destination through metaverse experiences. Here's how to do it effectively.
March 10, 2022
RendezVerse, Metaverse, Atlantis The Palm Dubai'
Meetings
5 Ways the Metaverse Will Improve Meetings
In this guest column, Spacehuntr's Harry Prince shares his take on how the metaverse will impact the future of meetings and events.
February 16, 2022
Various tech companies have already been diving into metaverse-like concepts with avatar-based virtual event platforms, like Event Farm’s The Echo.
Strategy
How This Company Is Successfully Revamping the Old-Fashioned Event Ice Breaker
JabberYak is increasing attendee engagement and bridging the pandemic-induced communication gap with a platform that goes back to the basics and inspires chatter by connecting guests with similar interests.
February 7, 2022
'You can provide the best food, entertainment and decor, but if an individual attending a function does not make a quality connection, for them it is not a positive experience,' Levinthal says, explaining the importance of considering guest-to-guest interaction when producing an event.
Industry Insiders
Event Planning in 2022: Ask These Questions When Choosing an Event Partner
VDA
As we head into the new year, choosing an event partner who meets the needs of an evolving industry is critical. Get started by asking these five questions when choosing your next event partner.
January 7, 2022
Ask These Questions When Choosing An Event Partner Vda
Strategy
6 Ways Cryptocurrencies Will Affect Events in 2022
NFTs aren't the only thing disrupting events. Here, event technology pros share their insights on how cryptocurrencies will play a major role in the industry this year.
January 5, 2022
Bitcoin
Strategy
How This Gin Brand Had Guests 'Bid' With Their Minds at Its Sensory Auction
At Bombay Sapphire's recent activation, viewers' reactions to an original sculpture were measured to determine the winner.
November 3, 2021
To determine the piece’s most impassioned viewer (and auction winner), bidders’ reactions to the sculpture were measured using neuroaesthetic technology.
Industry Insiders
5 Best Practices for Improving Your Hybrid Event Strategy
As hybrid events become an increasingly larger part of today’s event strategies, the all-in-one event management platform Hopin offers five best practices to consider.
October 25, 2021
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Industry Insiders
Why a Complete Event Must Include a Virtual Strategy
Virtual event solutions have become an essential element of event execution. Here’s what’s at risk if no virtual solution is leveraged.
October 25, 2021
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Industry Insiders
Hybrid Events Bring Savings, Sustainability, and Greater ROI
6connex
As live, in-person events return, hybrid events continue to reduce costs and extend reach.
September 29, 2021
Bb Content Activation Intro
Strategy
What’s the Deal with Discord? How Brands Are Using the Platform for Events
Learn more about the chat platform and how some brands like Jack in the Box are hosting activations on it.
August 2, 2021
NBC is currently hosting conversations with Olympians and analysts on its NBC Olympics server on Discord, including a stage channel event featuring Johnny Weir and Tara Lipinski.
Strategy
How You Can Make Money on Hybrid Events
While they're not always the most simple or cost-effective option, hybrid events don't seem to be going away anytime soon. Here's how to make the most of them—and off them.
July 22, 2021
ESSENCE Festival of Culture
Strategy
5 Ways Drone Technology Can Better Your Live Events
Here's how to use drones to your event's—and attendees'—advantage.
July 19, 2021
Drone
Opinion & Experts
3 Reasons Why Virtual Events Shouldn't Take a Backseat as Live Events Return
In this guest column, Cathy Song Novelli, SVP of marketing and communications at virtual and hybrid event software platform Hubilo, goes to bat for the significant impact of virtual events on attendees.
May 17, 2021
Platform Image
Strategy
8 Creative Ideas for Networking at Hybrid Events
Event and meeting professionals around the world share how they're using careful planning, virtual platforms, gamification and more to connect virtual and in-person audiences.
May 12, 2021
A number of new hybrid studios are popping up throughout North America, including Worre Studios in Las Vegas, a 25,000-square-foot venue that opened for public booking in April. The tech-forward space hosts 250 people in person and as many as 250,000 live participants virtually. The groups can communicate through real-time chat and audio communications features. See more: 15 New Venues for Hosting Hybrid Events Throughout North America
Opinion & Experts
What Does the Future of Event Measurement Look Like?
It’s not what it used to be, that’s for sure. Here, see how the new Experiential Marketing Measurement Coalition is challenging what deems an event “successful” in a post-COVID world.
May 5, 2021
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Hybrid & Virtual Event Production
What Event Planners Can Learn From This Virtual Cruise Conference
Toronto-based BIG HQ shares key takeaways on how their team created a three-day virtual cruise conference that kept attendees engaged, entertained and interacting.
May 4, 2021
BIG HQ, 1Password, Corporate Virtual Event Ideas
Hybrid & Virtual Event Production
Why Two-Way Engagement Is Key For Virtual Benefits
The founder of Chance for Life developed his own virtual poker platform—which he calls an "engagement platform." It led to one of his most successful fundraisers yet.
April 20, 2021
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Opinion & Experts
How Event Pros Plan on Fusing Virtual and In-Person Elements at Live Events
Even when in-person events make their full return, catering to a virtual audience won't go by the wayside. Here's how to get the best of both worlds, according to 16 event planners across North America.
April 19, 2021
Marriott Connect With Confidence, MeetingPlay
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