Mother New York

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New York, NY 10012
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More from Mother New York
The 'Water Ripples' installation in Grand Central Terminal featured close to 600 kinetic 'droplets' that reacted to people's movements.
Watch: See a Water-Inspired Art Installation Created With Close to 600 Kinetic Droplets
Experiential, Activations & SponsorshipsMarch 28, 2018
The 14-time Grand Slam winner Nadal, who wore a Tommy Hilfiger Tailored suit, challenged an assortment of well-known models in a rapid-fire tennis competition that featured a fun twist: whoever lost the point had to remove one accessory or article of clothing.
Where Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. Open
New York City & Tri-State AreaSeptember 2, 2015
Dressed in the brand's signature yellow-and-white hues, a ballerina entertained guests with impromptu performances on the rooftop.
12 Summer Party Ideas to Steal From Beverage Brands
BeveragesMay 27, 2015
Motion sensors reacted to guests at the event. In the section of the wall that represented Miami, a model danced for attendees.
See the Interactive Wall From Target's Phillip Lim Launch
StrategySeptember 10, 2013
EBay partnered with Toys for Tots to launch its new app at the EBay Toy Box pop-up in the meatpacking district's Gansevoort Plaza. Open December 6 through 9 and produced by Matter and MAS Event & Design, the promotion was housed in a refurbished shipping container.
Holiday Pop-Ups: A Look at Efforts From EBay, Johnnie Walker, American Express, and More
StrategyDecember 20, 2012
Using inner tubes, families sled down the 200-foot-long tobogganing run created by J.C. Penney as part of its Holiday Giving tour campaign in Dallas.
J.C. Penney Puts Tobogganing Run in Dallas for Holiday Giving Tour
Event DesignDecember 4, 2012
The show Pop-Up Video recently returned to VH1 and to publicize it, the music channel hosted an activation on the grounds of Lollapalooza. Using augmented reality developed for VH1 by Awestruck Marketing, the promotion let guests see themselves on a big screen in the park virtually interacting with Lollapalooza artists such as the Black Keys and Fun. Guests could instantly post photos from the activation to social media sites.
25 Marketing Ideas From Summer Music Festivals and Concerts
ChicagoAugust 13, 2012
Stella Stand Alone
Stella Artois Turns 'Catch Me If You Can' Screening Into Experiential Outing for Members Society
Experiential, Activations & SponsorshipsNovember 17, 2011
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Video: Event Innovators 2011: Who Do You Find Innovative?
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Video: Event Innovators 2011: What Do You Still Want to Learn?
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Video: Event Innovators 2011: What’s Your Favorite Moment of the Planning Process?
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Video: Event Innovators 2011: How Will Events Change in Five Years?
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Video: Event Innovators 2011: What's the Best Advice You've Received?
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Event Innovators 2011: What's the Best Advice You've Received?
Brands, PeopleMay 11, 2011