Beverages

Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation

The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.

Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.

The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink

In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.

10 Fall Mocktail Ideas for Sober October

Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.

Cinnamon Apple Mocktail

11 Spot-On Tea Experiences for Groups

Teatime can add a touch of elegance and fun to your next meeting. These hotels are brewing up something special for groups.

Untraditional QTea High Tea at QT Sydney | Sydney, Australia

Guests Will Want to Cozy Up to These Warm Drink Ideas

From hot chocolate to hot toddies, here’s what to serve at your events this winter season.

Hot Chocolate at Chatham Bars Inn

Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds

See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.

How Three Spirits Companies Tickled Taste Buds

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

Spirit-Free Sips: 15 Mocktail Ideas for Summer Events

How to keep beverages fun and creative for event attendees who prefer not to (or can't) consume alcohol.

Strawberry Basil Mock Margarita

Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business

See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.

How Boozy Pop-Ups Are Driving Business

So Long, Seltzer: Here's What Guests Will Be Sipping in 2022

Industry experts share their insights on cocktail trends in the new year.

5 Drink Station Ideas for Summer Events

Steal some inspiration from these setups we spotted on Instagram.

Mobile Bar Truck

14 Cocktails in a Can Your Guests Will Want to Pop Open

These ready-to-drink libations make spring and summer entertaining easier and safer.

The Modern Mimosa

Jingle Juice: 7 Festive Holiday Cocktails to Drink and Be Merry

'Tis the season for holiday cocktails by the fire! These sips from catering and mobile bartending businesses will certainly have you in good spirits (pun intended).

Toasted Bourbon Cinnamon Stick

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