Many participate in “Sober October” for the slew of health benefits, but spirit-free sipping has also become a much more prominent lifestyle choice. Take it from Liz Paquette, the head of consumer insights at Drizly, an online delivery retailer for alcohol, who told BizBash that the nonalcohol categories on Drizly have seen significant growth over the past few years.
“There are 75% more nonalcoholic brands available on Drizly in 2023 to date compared to the same time period in 2022,” she said. When you break it down by category, zero-proof spirits have grown the most year over year and are enjoying a 200% increase on Drizly.
Paquette also noted that the share of alcohol-free beers on the platform has seen a 36% spike year over year, while alcohol-free wine has enjoyed a 42% increase from 2022.
No matter your reason for turning down the hard stuff, check out these 10 tasty mocktail recipes sure to generate a different kind of buzz…