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  1. Catering & Design
  2. Event Design & Decor

Helpful Tips and Event Inspiration for Día de los Muertos Celebrations

This holiday is more than just cool sugar skulls. Here’s some meaningful advice—and festive event inspo—for hosting these themed parties and events.

Michele Laufik
October 30, 2023

The Ritz-Carlton Maldives, Fari IslandsThe Ritz-Carlton Maldives, Fari Islands is inviting guests to immerse themselves in a weeklong celebration during the resort's Autumn Festival. Held Oct. 25 to Nov. 1, this year’s celebration draws inspiration from the traditions of Día de Los Muertos.Photo: Courtesy of The Ritz-Carlton Maldives, Fari IslandsAlthough it’s become synonymous with Halloween, Día de los Muertos (or Day of the Dead) is a lively event of life and death, a way of turning mourning into a celebration with sugar skulls, bright marigolds, and memories of people who’ve passed. The holiday originated among the Aztecs, Toltecs, and Mayans in Mexico, but people across many cultures now take part in this tradition.

During this two-day holiday, which takes place Nov. 1 and 2, people make offerings at the altars of loved ones, enjoy live music and dancing, and encourage spirits to visit. Ofrendas—or altars with offerings—are an important part of any Día de los Muertos celebration and can be adorned with photos of the deceased, flowers, candles, colorful tablecloths, and papel picado.

We caught up with former Potluck Hospitality CEO and executive of the Pearl district in South Texas Elizabeth Fauerso, who recently launched a new development and experiential design practice called EBF Development and Design Studio, to discuss all things Día de los Muertos—including advice for planning culturally appropriate celebrations.

What color schemes and decor items do you suggest leaning into for Día de los Muertos celebrations? What about F&B?
For colors, I always suggest that you cue off some of the traditional practices associated with Día [like] marigolds, bright orange, pumpkins, squash, candles in clay holders, and copal (a traditional kind of incense). Cueing off food and drink is a great starting place: Tamales, bowls of salt, and dry beans and rice connote sustenance and taking care of loved ones passed.

But also use your own story, your own history, and the stories that you honor as inspiration. For food, traditionally in Mexico you look to offer traditional food and drink and objects and treats of daily use of the loved ones being honored. Traditional elements often include tamales, pan de muertos (which you can get from a traditional Mexican bakery), marigolds, flower petals, dry rice and beans, cups of salt, and tortillas.

What do you think is a common mistake event planners make when planning Día de los Muertos-themed events?
Día de los Muertos is fundamentally a spiritual endeavor honoring loved ones who have passed on. It is intimate, emotional, and holy. Inviting participants to connect, honor their own loved ones, and open up conversation about how we celebrate life, culture, and memory with both joy and sadness creates meaningful experiences.

If you show up as commercializing the holiday, treating it like an event or a party that doesn’t acknowledge the deep meaning, you risk alienating or showing up as disrespectful. This doesn’t mean it must be somber. Traditionally there is much celebrating through remembering. Keep it authentic, bring depth, and don’t shy away from the meaning and intimacy.

Any suggestions on how brands and corporate groups can acknowledge Día de los Muertos?
Invite participation from your teams, customers, and community. We have always erected public altars that invite people to participate through remembering their loved ones. We have also created altars at restaurants where the staff design them and remember their loved ones. This creates opportunities from associates and customers to connect at a deeper level. Work with artists who understand the meaning of the holiday—musicians, chefs, designers who bring context versus people who may treat it like a series of graphic images, a day to dress up, or commercialize.

Keep scrolling to see more examples of recent Día de los Muertos celebrations…

The Ritz-Carlton Maldives, Fari Islands
The Ritz-Carlton Maldives, Fari Islands
The Ritz-Carlton Maldives, Fari Islands is inviting guests to immerse themselves in a weeklong celebration during the resort's Autumn Festival. Held Oct. 25 to Nov. 1, this year’s celebration draws inspiration from the traditions of Día de Los Muertos.
Photo: Courtesy of The Ritz-Carlton Maldives, Fari Islands
At the Marigold Magic Creation workshop, guests are able to craft paper marigold flowers—a nod to the marigold's significance during the holiday. Guests also have the chance to decorate sugar cookies and pan de muerto, the traditional Mexican sweet bread.
At the Marigold Magic Creation workshop, guests are able to craft paper marigold flowers—a nod to the marigold's significance during the holiday. Guests also have the chance to decorate sugar cookies and pan de muerto, the traditional Mexican sweet bread.
Photo: Courtesy of The Ritz-Carlton Maldives, Fari Islands
Marigolds are the symbolic flower of the holiday. The bright orange petals were traditionally left as a guide to help spirits find their way to the celebration.
Marigolds are the symbolic flower of the holiday. The bright orange petals were traditionally left as a guide to help spirits find their way to the celebration.
Photo: Courtesy of The Ritz-Carlton Maldives, Fari Islands
CityPlace Doral’s Day of the Dead Celebration
CityPlace Doral’s Day of the Dead Celebration
On Oct. 9, CityPlace Doral in South Florida kicked off a monthlong celebration to recognize the Latin American tradition. Guests are welcomed by a wooden calavera (sugar skull) and colorful papel picado (perforated paper).
Photo: Courtesy of CityPlace Doral
The Fountain Plaza features an altar display of a trio of catrines (male skeleton figures) with flowers, marigolds, papel picado, and more.
The Fountain Plaza features an altar display of a trio of catrines (male skeleton figures) with flowers, marigolds, papel picado, and more.
Photo: Courtesy of CityPlace Doral
The main Day of the Dead event will take place Nov. 2., when families will be able to enjoy face painting, food sampling from local restaurants, and a centerwide processional with performances by folkloric dancers, stilt walkers, mariachis, and costumed characters.
The main Day of the Dead event will take place Nov. 2., when families will be able to enjoy face painting, food sampling from local restaurants, and a centerwide processional with performances by folkloric dancers, stilt walkers, mariachis, and costumed characters.
Photo: Courtesy of CityPlace Doral
dLeña's Día de los Muertos Menu
dLeña's Día de los Muertos Menu
dLeña by Chef Richard Sandoval, a modern Mexican restaurant located in Washington, D.C., brought back its annual Día de los Muertos dining celebration. From now through Nov. 5, guests can dine on themed menu items including empanadas de Muertos with guajillo, corn masa, cheese, chicken tinga, crema fresca, avocado, and cilantro puree from the “physical” world that’s paired with an avocado mezcal shot from the “spirit” world.
Photo: Courtesy of Richard Sandoval Hospitality
The Smoky Sweet Potato Margarita is made with Del Maguey Vida mezcal, sweet potato puree, lemon, and agave from the “spirit” world and is paired with sweet potato chips from the “physical” world.
The Smoky Sweet Potato Margarita is made with Del Maguey Vida mezcal, sweet potato puree, lemon, and agave from the “spirit” world and is paired with sweet potato chips from the “physical” world.
Photo: Courtesy of Richard Sandoval Hospitality
Día de los Muertos at the Milwaukee Art Museum
Día de los Muertos at the Milwaukee Art Museum
On Oct. 15 at the Milwaukee Art Museum, families gathered to celebrate Día de los Muertos. They were able to contribute to a community ofrenda, make art, and meet artists from around the state to learn about their heritage.
Photo: Courtesy of Milwaukee Art Museum
A New Día, Presented by Estrella Jalisco
A New Día, Presented by Estrella Jalisco
In 2019 at Wisdome LA, Mexican beer brand Estrella Jalisco presented "A New Día," an immersive art installation. Designed to celebrate the Day of the Dead, the collaboration with filmmaker Robert Rodriguez featured four geodesic dome installations spread across 35,000 square feet. The multisensory experience was narrated by Rodriguez.
Photo: Jeremiah Lazo for Estrella Jalisco
The immersive space had areas inspired by marigolds—colloquially known as 'the flower of the dead' because of their popularity on Día de los Muertos altars—plus a water-inspired environment and another space devoted to monarch butterflies, which descend on Mexico every fall.
The immersive space had areas inspired by marigolds—colloquially known as "the flower of the dead" because of their popularity on Día de los Muertos altars—plus a water-inspired environment and another space devoted to monarch butterflies, which descend on Mexico every fall.
Photo: Jeremiah Lazo for Estrella Jalisco
Espolòn Tequila’s Immersive Pop-Up
Espolòn Tequila’s Immersive Pop-Up
In October 2019, Espolòn Tequila launched Death, a magazine that paid homage to the Day of the Dead with illustrated poems. As part of the launch, the spirits brand hosted a pop-up newsstand in SoHo that featured copies of Death, along with merchandise.

Some attendees were able to access a hidden space with celebrity tarot reader Valeria the Mexican Witch, founding priestess of the Feminist Church of La Santa Muerte. In honor of the holiday, Espolòn Tequila donated $25,000 to PAOS GDL, a nonprofit focused on the dissemination and promotion of art from Guadalajara, Mexico.
Photo: Dorothy Hong Photography
Spotify's Bridge de Vida
Spotify's Bridge de Vida
In 2018, Pop Up Mob helped erect a bridge that served as a symbol of the mystical extension linking the dead to the living world at the Hollywood Forever Cemetery in Los Angeles for Spotify.

“It was a 30-foot bridge made from scratch in 48 hours and covered with 150,000 marigold flower buds. We got to work with Mexican artisans to create it, and the final result was so beautiful and meaningful," said Ana Pelucarte, co-founder and head of strategy and business development at Pop Up Mob.
Photo: Courtesy of Pop Up Mob
Héroe de León’s Day of the Dead Celebration
Héroe de León’s Day of the Dead Celebration
Héroe de León, a Guadalajara-distilled premium tequila company, celebrated the Day of the Dead at Nuevos Amigos Cocina Mexicana in Canton, Ga., on Oct. 21. Drink specials included La Catrina, which was made with habanero-infused tequila, pineapple, raspberry, and pomegranate.
Photo: Courtesy of Héroe de León
Carlos Eric Lopez’s Día de Muertos Celebration
Carlos Eric Lopez’s Día de Muertos Celebration
Carlos Eric Lopez, the Mexican American fine art and celebrity photographer, will host his annual Día de Muertos celebration Nov. 1 at the Hollywood Forever Cemetery in Los Angeles. The third annual event will feature the inaugural Premio Vida y Legado (Life and Legacy Award) given to a member of the Latino community, along with a special musical performance.
Photo: Marc Patrick
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