The Projects

8680 Melrose Ave.
West Hollywood, CA 90069
Phone:4242855055
More from The Projects
At Essence and Toyota’s Instagrammable playground, held in New York in December, a ”Throb' room provided attendees with a photo op in front of a giant heart that throbbed to the beat of music, creating a rhythmic monitor effect on the surrounding walls. Click here to see more.
How Brands Are Using "Instagram Museums" to Reach Consumers in a New Way
Experiential, Activations & SponsorshipsOctober 15, 2018
The colorful room—a purposeful contrast to the bright, all-white subway platform room—featured branded Skee-Ball, a Zoltar fortune-telling machine, and a giant clown mask.
Coach's First External Activation Invited Guests to Explore a Cosmic-Fueled Playground
Experiential, Activations & SponsorshipsJune 20, 2018
Social content publisher TheAudience hosted an event where sponsor Wildfox offered swag from a claw machine.
23 Ideas for Brand Promotion From Coachella Parties
Event Production & FabricationApril 20, 2016
A massive throng of stars, including Oscar-winner Common, hit the Vanity Fair party at its new location in Beverly Hills. While Basil Walters, the architect behind the party, said the venue “has the potential to change the scope” of the guest count, it’s still A-list only. “The number of people who want to come is so much larger than any venue could accommodate,” he said.
Oscar Party Pictures: Big Venue Changes, Social Media Pushes, and Old Hollywood Glam
Event Production & FabricationFebruary 23, 2015
A giant gold Oscar statuette stood in the party space, where fabrication came from Bill Ferrell Company, Studio Left, and Sosa Sisters Designs. Irma Hardjakusumah was the technical designer. The event again got a more meandering and socializing friendly passed hors d'oeuvres and small plates format of 50 dishes from Wolfgang Puck.
Oscar Party Guide: Highlights From the Biggest Hollywood Events
Event Production & FabricationMarch 3, 2014
An attendee posed with models in abs-revealing witch costumes at the Electronic Entertainment Expo in Los Angeles in June.
Should Booth Babes Be Given the Boot?
Event Production & FabricationJuly 10, 2013
A surprise performance came from the iLuminate Dance Troupe, which ended with Alienware C.M.O. Neil Hand emerging from the dark in a lit-up LED suit to address the crowd. Neil then introduced and unveiled Alienware’s three new gaming laptops. Following his speech, guests were granted access, according to their colored badges, to the Alienware “chamber” to test out the three new pieces of hardware. At the end of the evening, three raffle winners took home one of the three new Alienware laptops.
Inside E3: the Best Exhibits and Events From the 2013 Show
Event Management & Tech ToolsJune 18, 2013
Guests at the Marc Jacobs show during New York Fashion Week were greeted by a massive indoor 'sun' installed in the circular runway space at the 69th Regiment Armory. As the models emerged for their second walk leading up to the finale, the light turned white, showcasing the collection's true colors and attention to detail.
10 Best Ideas of the Week: Oscars in Ice Cubes, Marc Jacobs's Indoor Sun, Bulgari's Elizabeth Taylor Celebration
Social EventsFebruary 22, 2013
Washington-based MarcParc hosted the Valet Olympics with events to test drivers' abilities.
7 Ways to Improve the Guest Parking Experience at Events
Experiential, Activations & SponsorshipsFebruary 14, 2013