While Goldenvoice's Coachella Valley Music and Arts festival took over the Empire Polo Club for its buzzier first of two weekends, brands hosted a dizzying number of parties, lounges, and hotel takeovers all over the desert region. From the festival's location of Indio to Palm Springs two dozen miles away, events promoted hosts and sponsors' brand messages in smart and engaging ways. From D.I.Y. swag customization—a popular activation style this year—to inventive signage and logo placement, here are 23 inspiring examples of brand promotion from the desert.
TheAudience Social Club
Photo: Phil Sanchez
PopSugar Cabana Club
Photo: Niki Csanyi
Popsugar Cabana Club
Photo: Niki Csanyi
PopSugar Cabana Club
Photo: Niki Csanyi
'Nylon' Midnight Garden
Photo: Courtesy of Dream Hollywood
Zoeasis
Photo: Tory Stolper
Zoeasis
Photo: Tory Stolper
Zoeasis
Photo: Tory Stolper
Zoeasis
Photo: Tory Stolper
Zoeasis
Photo: Tory Stolper
Racked Wellness Oasis
Photo: Alesandra Dubin/BizBash
Racked Wellness Oasis
Photo: Alesandra Dubin/BizBash
Racked Wellness Oasis
Photo: Alesandra Dubin/BizBash
Revolve Desert House
Photo: Ari Perilstein/Getty Images for A-OK Collective, LLC.
Revolve Desert House
Photo: Ari Perilstein/Getty Images for A-OK Collective, LLC.
TheAudience Social Club
Photo: Phil Sanchez
The Retreat
Photo: Alesandra Dubin/BizBash
The Retreat
Photo: Alesandra Dubin/BizBash
Pandora Indio Invasion
Photo:Â Courtesy of Pandora
Pandora Indio Invasion
Photo:Â Courtesy of Pandora
The Music Lounge
Photo: Vivien Killilea/Getty Images for The BMF Media Group
The Music Lounge
Photo: Vivien Killilea/Getty Images for The BMF Media Group
Bootsy Bellows Estate
Photo: Tory Stolper