Brands & Event Pros: Page 36

Brands & Event Pros

Fresh Faces 2022: Jodie Couture

Couture is the events manager at the nonprofit One Tree Planted, where she coordinates both community and employee engagement events.

Jodie Couture Copy

Brands & Event Pros

Fresh Faces 2022: 10 Up-and-Coming Event Pros to Know Now

We expect these creative event entrepreneurs, resourceful in-house planners and passionate nonprofit specialists to be impacting the industry for years to come.

Brands & Event Pros

Industry Innovators 2022: Verizon

The wireless company deployed a consumer marketing strategy that heralded the advantages of 5G technology.

Last summer, Verizon debuted a 5G-powered audio experience that brought the sound from the soundboard to festivalgoers’ devices and to headphones that were issued on the branded viewing decks.

Brands & Event Pros

Industry Innovators 2022: Resy

The American Express-owned brand aims to bring the dining experience to life in new ways.

Platinum Coast provided a unique waterfront dining experience with a 225-foot floating pop-up restaurant on Manhattan’s East River.

Industry Innovators 2022: 10 Brands Shaping the Future of Event Marketing

In spite of the industry’s ongoing ups and downs, these companies stayed the course—maneuvering all the twists and turns—with a range of creative activations and events this past year.

American Express, NBA 2K22, Event Marketing

Brands & Event Pros

Industry Innovators 2022: American Express

Over the past year, the financial services company returned to in-person events and entered into the gaming space.

In December, as part of the company’s NBA, WNBA and G-League sponsorship renewal, American Express teamed up with the NBA and 2K to host the first-ever American Express x NBA 2K22 Experience in Los Angeles.

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

7 Smart Ways to Beat the Heat at Outdoor Events

Industry Innovators 2025: Sephora

Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands

Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance

Brands & Event Pros

Industry Innovators 2022: Corona

The beer brand brought its game-day activations directly to the homes of sports fans.

The large, 20-foot shipping container made 13 stops during football season.

Brands & Event Pros

Industry Innovators 2022: Sephora

The beauty retailer transformed its tentpole event into a virtual experience.

In September, Sephora hosted SEPHORiA: Virtual House of Beauty. Previously held in 2018 and 2019 as a live, ticketed event, the free digital iteration featured a 3D game-like environment with an interactive beauty “house.”

Brands & Event Pros

Industry Innovators 2022: HBO Max

The streaming service aims to create a deeper connection between fans and its programming.

To promote its new series Sex Lives Of College Girls, HBO Max hosted 'One Night Stand,' a mobile pop-up that made stops across three California colleges in November. Attendees scored goodie bags filled with useful items like an IPSY glam bag, Batiste dry shampoo, a WetBrush mini brush, Invisibobble hair scrunchies, Mighty Gum and Refreshment fresh wipes and deodorant.

Brands & Event Pros

Industry Innovators 2022: Amazon

The e-commerce giant launched extensive global marketing campaigns for Amazon Prime Video premieres.

To celebrate the release of Coldplay’s latest album, Music of the Spheres, the band teamed up with Amazon Music for a traveling activation called “The Atmospheres,” an audiovisual experience for fans that took place in New York, London (pictured), Tokyo and Berlin.

Brands & Event Pros

Industry Innovators 2022: Stella Artois

The beer brand hosted food-focused experiences in support of restaurant recovery.

In June, Stella Artois opened up a summerlong pop-up that served pizzas from Michelin-rated restaurants. The bookable experience via OpenTable, which was located at Pier 16 in New York, included an amuse bouche, a selection of pizza interpretations, two chalices of Stella Artois, a sweet treat and DJ entertainment.

Brands & Event Pros

Industry Innovators 2022: FX

The network uses cutting-edge experiences to further immerse the fans of its shows into an oftentimes fantastical mise en scène.

The SOUNDFX campaign tapped three different artists, who were each tasked with creating a sensory experience built around the genres of drama, comedy and horror. The Chicago installation, which focused on the comedy genre and was created by artist Emilie Baltz, featured a six-sided harp.

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