Brands & Event Pros: Page 48

Brands & Event Pros
Event Innovators 2016: the Brands and People Shaping the Future of the Industry
See the most innovative brands and people in today's meeting and event industry.
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Brands & Event Pros
Event Innovators 2016: David Goldstein
The founder of TeamBonding is on a mission to turn teambuilding events into rewarding experiences.
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Brands & Event Pros
Event Innovators 2016: Most Innovative People in Events and Meetings
Here are the visionaries, pioneers, and creatives pushing the industry forward with new ideas for live experiences.
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Brands & Event Pros
Event Innovators 2015: The Brands and People Sparking Change in the Industry
See the most innovative brands and people in the ever-evolving world of events and meetings.
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Brands & Event Pros
Event Innovators 2015: Most Innovative People in Events and Meetings
These are the industry professionals who are using innovative thinking to push the boundaries of live experiences.
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Brands & Event Pros
Top 10 Innovative Brands 2015: #1 Bud Light
The beverage brand is winning over millennial drinkers with bold new marketing techniques—including one that took over an entire town.
“Whatever, USA” took over the quiet ski town of Crested Butte, Colorado, in October 2014. Some 1,000 fans attended the three-day activation.
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Experiential Marketing, Activations & Sponsorships
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7 Smart Ways to Beat the Heat at Outdoor Events
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
Brands & Event Pros
Top 10 Innovative Brands 2015: #2 Nike
The longtime leader in sportswear stays young with technology-fueled events.
During the 2014 U.S. Open, Nike created a full-size tennis court in downtown Manhattan and invited fans to sign up to play matches during the day and night.
Brands & Event Pros
Top 10 Innovative Brands 2015: #3 American Express
The financial services firm engages consumers through partnerships with their favorite singers, sports heroes, and stores.
At the U.S. Open American Express Fan Experience, a 20,000-square-foot activation, tennis fans could get a professional swing analysis.
Brands & Event Pros
Top 10 Innovative Brands 2015: #5 iHeartRadio
The music streaming service is connecting artists with their fans—and brands with consumers—at events and festivals.
Singer Meghan Trainor performed at the 2014 iHeartRadio Music Festival Village in Las Vegas.
Brands & Event Pros
Top 10 Innovative Brands 2015: #6 Samsung
The technology company continues to create engaging activations at key events and major festivals to give consumers hands-on access to its latest devices.
The “Insurgent—Shatter Reality” tour offered consumers interactive 3-D virtual reality simulations with Oculus-powered Samsung Galaxy Gear VR headsets.
Brands & Event Pros
Top 10 Innovative Brands 2015: #10 Old Navy
With the help of whimsical activations in the physical and digital space, the clothing brand is remaking its image.
Pittsburgh agency Deeplocal created a “selfie machine” for Old Navy’s 20th anniversary celebration in Times Square.
Brands & Event Pros
Event Innovators 2015: Celestine Johnson
The innovation partner at venture capital firm Innovation Endeavors builds immersive live programs that are part theater, part game design, and part intellectual conference.
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